MAISON XAVOX · Amsterdam · Est. 2023
The Voice of
the Unknown Aroma
South American soul. European precision. A scent without borders.
"Pura Vida, Pura Passion,
Pura Amor"
The Brand
What is
XAVOX?
XAVOX, The Voice of the Unknown Aroma, is a niche fragrance house founded in Amsterdam in 2023. We design fusion fragrances that blend South American inspiration with European and Arabian excellence. The result is a collection that feels and smells distinctive, modern and premium.
Each scent reflects Pura Vida as a philosophy of joy, rhythm and beauty. XAVOX delivers an authentic experience that speaks to a new generation of fragrance lovers and creates a unique position in the luxury segment.
Our fragrances draw from the diverse treasures of South America: the resins and woods of the Amazon, the exotic fruits of Colombia, the cacao and spices of Mexico, and the sunlit florals of the Caribbean islands. Together they form a palette that is bold, vibrant and endlessly alive.
The Founder
A Vision Born
from Heritage
Every creation originates from Juan's desire to capture the essence of South America in timeless fragrances. Drawing inspiration from his Afro-Latin heritage, he skillfully weaves together cultures, traditions and memories. He crafts scents that cross borders and speak a language everyone understands.
His aim is to introduce the world to South America's rich and distinctive aromas, positioning perfume not as a luxury exclusive, but as a universal connector. Juan perceives fragrance as the most intimate form of expression: invisible, deeply personal, and powerfully shared.
"A perfume has no boundaries. It's a shared language connecting individuals from every corner of the world."
Juan Henriques, Founder & Creative Director
Pura Vida.
Pure Life.
A philosophy. A feeling. A scent.
Pura Vida, meaning "pure life", embodies so much more. It is a way of living, a rhythm and a soul-deep connection to the beauty in every moment. This essence is drawn from the diverse treasures of South America: the resins and woods of the Amazon, the exotic fruits of Colombia, the cacao and spices of Mexico and the sunlit florals of the Caribbean islands.
In South America, Pura Vida represents a way of being. It encourages gratitude for life's gifts, a deep connection to the present moment and a celebration of beauty in its purest form. Pura Vida is reimagined in each XAVOX fragrance as a modern expression of life lived fully. This spirit is reflected in every part of the brand: its design, identity and perfume creations.
"Pura Vida, Pura Passion, Pura Amor"
The Essence of XAVOX
Mission & Vision
Mission
Empower Through Scent
Our mission is to empower and connect people, encouraging them to explore new olfactory experiences that evoke emotion, adventure and cultural discovery. We believe fragrance is the most intimate bridge between cultures. It is a shared language with no translation required.
Vision
Europe's Leading Latin Fragrance House
Our vision is to become Europe's leading Latin-inspired luxury fragrance house. We seek to define a new space in perfumery where Pura Vida becomes both philosophy and olfactive signature. Together with timeless design, we create authentic fragrances that speak with the soul of South America.
What Drives Us
Our Core Values
I
Connect
Fragrance is the most intimate bridge between people and cultures. Every XAVOX scent is designed to create moments of recognition. It connects individuals across continents, backgrounds and experiences through a shared olfactive language.
II
Explore
South America is a continent of extraordinary richness. Its raw ingredients, ancient rituals and landscapes ignite the senses. We journey deep into this world to bring back ingredients and stories that have never before been distilled into fine fragrance.
III
Empower
We believe scent is identity: bold, personal and unapologetic. XAVOX fragrances are created to empower the wearer to make a statement without words. To own their presence. To feel the confidence that only the right scent can unlock.
The Bottle
Design as
Statement
The XAVOX bottle is a modern icon. Every element is intentional. The result is a visual language that speaks luxury, heritage and ambition before the cap is even lifted.
Pyramid Cap
Inspired by the structure of the fragrance pyramid, with top, heart and base notes made visible in sculptural form.
Gold Accents
Gold stands for South America's treasure and the richness of the continent that inspires every creation.
X Bottle Frame
The sculptural inner X frame embodies the brand's emblem. Identity is expressed in glass, not just on paper.
Responsible Materials
Crafted in recyclable glass with FSC-certified cartons, uniting luxury and responsibility.
2.5%
Of every order donated
Giving Back
Protecting the Amazon. The Source of It All.
The Amazon rainforest is not just our inspiration. It is the living source of the raw ingredients that make XAVOX possible. That is why 2.5% of every perfume order is donated to protect and reforest the Amazon through trusted charity partners. South American beauty gives to us. We give back.
Begin the Journey
Find Your
Signature Scent
Six fragrances. Six South American stories. Each one waiting to become uniquely yours. Start with the Discovery Box: six 2ml samples, one free voucher and the beginning of something personal.
